About Our Client
Amy Meeuwsen Creative is a mom-driven marketing business passionate about helping other mom-owned companies online. Between running a business and raising a family—her aim is to take marketing off your plate. She helps mom-owned businesses attract dream clients with data-driven strategies and stunning brand images.
Our aim was to take her website from a basic template (plug-and-play) to one that matched her vibrant and outgoing personality, communicated more effectively, and felt genuinely more personal for her prospective clients.
THE CHALLENGE
Homepage BeforeAmy needed a website that communicated her expertise as clearly as she delivers it. Her existing site felt flat and sparse, with minimal copy, outdated branding, and no storytelling to guide visitors through her services. She wanted a site that not only looked good, but helped users understand her value and take action.
Our Approach
We completely reimagined her brand and rebuilt her site from the inside out. This included:
Refreshing her brand kit with updated colors, fonts, and visual direction
Writing compelling, conversion-focused copy for all pages
Showcasing her expertise through case studies, blog resources, and client testimonials
Reorganizing the site structure to create a more intuitive, strategic user flow
The result was a brand and website that finally matched the caliber of her work.
THE RESULTS
Homepage After
After relaunching, Amy’s website saw immediate improvements:
A more modern, polished, and aligned visual identity
Stronger, clearer messaging that resonates with her ideal clients
+5% increase in total site visits year over year
233% increase in form submissions YoY — meaning more inquiries, more qualified leads, and more opportunities
Are you ready to take your website to the next level? Connect with us today.
Working with Ariel was an absolute dream. She took everything I was hoping for and turned it into a website that truly feels like me. The design and branding are spot-on, and she made the entire process so easy and enjoyable. Since launching, the quality of my leads has noticeably increased! I couldn’t be happier!
