CASE STUDY:
Ever Googled “What is myofunctional therapy?” a hundred times in a week? We have — and it led to one of the most rewarding transformations we’ve created yet.
About Our Client
Elevate Myofunctional Therapy is owned and operated by Brianna Hansen, an Orofacial Myofunctional Therapist serving families in Eastern Oregon.
When Brianna reached out, she had just moved into a new market and was pivoting into a specialized niche of therapy. With no existing website and all her leads coming exclusively through word-of-mouth, she knew she needed a strong online presence to grow sustainably and begin ranking on Google for local and niche keywords.
THE CHALLENGE
This project started with a completely blank slate — no website, no brand kit, and a highly specialized field that required deep research to understand. Myofunctional therapy isn’t exactly a dinner-table topic, so we found ourselves Googling “What is myofunctional therapy?” more times than we can count.
But clarity was key. Brianna wanted a website that would:
Support long-term organic search visibility
Communicate her services simply and clearly
Feel calm, professional, and nurturing to match her client experience
The challenge was striking the balance between being educational without overwhelming visitors, while also creating content that would help her rank in a competitive, medically-adjacent space.
Our Approach
We built Elevate Myofunctional Therapy’s digital presence from the ground up with a content-first, SEO-focused strategy.
Our approach included:
A brand-new website designed for clarity, warmth, and easy navigation
A full, elevated brand identity. Transforming her single logo into a complete kit with:
Primary + secondary logos
Custom brandmarks
A cohesive color palette
Curated font pairings for a calm, yet friendly and welcoming feel
SEO-rich content, written to educate users, answer search intent, and help Google understand her niche services
A structure that avoided information overload, breaking down her therapy approach into digestible, user-friendly sections
Our goal was to create a brand and website that felt trustworthy, professional, and supportive — just like Brianna’s client experience.
THE RESULTS
Within the first 30 days of launching, Elevate Myofunctional Therapy began receiving organic inquiries directly from Google, proving the strength of our SEO foundation right out of the gate.
Brianna now has:
A distinct, elevated brand identity
A website that supports her new specialty
A long-term digital foundation that will continue to grow her visibility and reach
A true “from zero to thriving” transformation — and one of our favorite deep-dive projects into a niche field.
“When I first started working with Ariel, I wanted a professional, polished online presence where people could learn about myofunctional therapy and easily book with me. She completely delivered!
Ariel has such a strong design eye, incredible attention to detail, and deep knowledge of the website and tech space. She created a beautiful website that not only reflects my vision 100% but will serve my business for years to come. The entire project was managed seamlessly — truly a 10 out of 10 experience.”
-Brianna H, Elevate Myofunctional Therapy